Posted by: Brad Stanford | June 28, 2012

Getting Ready For Relaunch

This has been a whirlwind of a year. Since I’m not Superman, I’ve had to cut out activities – like blogging – that didn’t necessarily seem valuable. I just started my second FaceBook hiatus to make room for the adjustments I’m about to make. I’ve even taken some time off from running sound at church.

When I first started writing, I was writing about my transition from city life to country life. Then, I started writing about more spiritual subjects. Coming soon, I’ll be writing more about day-to-day life again, but with a slightly different perspective. Come August, we will have been in Dublin for three years. That’s our second-longest stay anywhere! And we don’t feel like we ever need to leave. In fact, I hope to be even more invested in the town soon. More on that at a later date.

As I have said before, there is a societal shift right now just like there was at the last  century. In the early 1900s, we were, as a country, redefining ourselves as an industrial nation rather than an agrarian one. This time, we’re redefining our nation as self-sustaining agrarian plus small industrial plus virtual.

  • Many people are looking to supplement their own food supply with home-grown foods, or at least local sources of fresh food.
  • People are finding out that you can make a happy living running a small hands-on industrial company that just serves a single community. You don’t have to be a giant to compete!
  • Finally, we’re just now getting used to the idea of the world being our marketplace. There is this new territory to explore, and we’ve only seen a few Lewis And Clark expeditions so far. The wild west and the gold rush have yet to happen. (There have been fake gold rushes up to this point. I’m talking about something real.)

In the near future, I plan to be back here more often to discuss these things, and I hope you will be, too.

See you in a week!

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Responses

  1. Brad, there seems to be a dichotomy between “running a small hands-on industrial company that just serves a single community” and “the world being our marketplace”. How do you see those two things working together, or existing in tension, or being entirely different?

  2. Good call-out because that’s the very idea that confuses people. I would say it like this: You don’t have to have any more ambition than to serve your community. But don’t be surprised when your small-town product or service attracts the attention of someone outside of your community, because of its lower price, better quality, or both.

    For instance, we have a metal building supplier who sells a certain type of building manufactured in Ohio. A man who lives forty miles from that factory in Ohio called the factory to get a certain model. But the factory only ships through its dealers. The man called the local dealer, but the price was too high. After searching the interwebs, he found out that our supplier in Dublin could sell it to him for cheaper than he could find locally. He ordered immediately, the factory drop-shipped it 40 miles away.

    Our local supplier wasn’t trying to sell in the Ohio market. He was trying to serve our local county. But the world’s market is simply looking for the best price, the best quality, the best service, or any combination thereof. Our small Texas towns know how to put all three together.

    The point is that you no longer have build your company to a certain world-worthy level to compete in the world marketplace. You’re already competing just by existing, even if your goal is only to be the best [whatever] you can be.

    • Put another way: the world is much smaller because you are much closer to your potential customers, wherever they may physically be. But the world is also much larger, in that you can do all of that from Podunk, TX just as easily (or MORE easily, really) than from NYC. Neat.

  3. P.S. “Podunk” is not meant to be pejorative. Though I live in CA, I definitely get the small town thing as a Good thing.

  4. HAHA! I understand. Also, out of the 10,000 people per month that are moving to Texas, many of them are from California.

    Yeah…that should work out well, being so similar in culture and all. ;^)

    • Just be aware those Californians aren’t arriving as blank slates; ask Seattle or Phoenix if they’re the same places after the great CA migrations to those areas… 😉


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